Robin (Dair) Massey

Seattle-based senior product designer at Outside with over a decade of expertise in collaborating with engineers and cross-functional partners. Currently creating universal design solutions that scale across 20+ publishing, streaming, and mapping brands to inspire people get outside.

Found
Luxury publication by design.

Obsessed Streaming App
Founding role for R&D project.

Cheat Sheet
Snackable content powerhouse.

About Me

I bring a hybrid background in UX, visual design, and product strategy, shaped by years of shipping digital experiences in both fast-paced startups and established media companies. My work blends data, research, and design systems to create products that are not just usable—but valuable and lasting.

From launching new subscription models to redesigning core user journeys, I’ve consistently driven growth and improved engagement across B2C and B2B platforms. I’ve also led and mentored design teams, built out scalable systems, and helped companies make smarter design decisions with clarity and purpose.

Over the years, I’ve led teams, scaled systems, and had the honor of receiving 5 web design awards while supporting platforms that served over 2.5 billion unique visitors. I’ve also spent 6+ years in design leadership roles, mentoring designers and evolving processes.

Lately, I’ve also been vibe-coding local tools and playful side projects that bring me joy—like a fully offline-compatible, Clippy-style assistant powered by LLaMA. It’s weird, nostalgic, and everything I love about tinkering.

Latest Personal Project

📎 Clippy Chat
Vintage AI Assistant built with PyQt6 + Ollama — Windows 98-inspired UI, runs locally or with network, no cloud required.