Robin (Dair) Massey

Seattle-based senior product designer at Outside Inc. with over a decade of expertise in collaborating with engineers and cross-functional partners. Currently creating universal design solutions that scale across 20+ publishing, streaming, and mapping brands to help people get outside.

Found
Luxury publication by design.

Obsessed Streaming App
Founding role for R&D project.

Cheat Sheet
Snackable content powerhouse.

My Expertise

Needle Not Moving? I enhance flow using data and insights, tackling drop-offs and bottlenecks through experimentation to boost metrics and inform strategy.

Trouble Retaining Users? I specialize in turning ideas into habit building products through ideation, validation, and design, solving unique challenges from concept to market.

Complex User Journeys? With a track record of successfully launching complex B2B and B2C solutions, I navigate intricate systems and use cases to deliver meaningful.

Connect on Linkedin | Resume

• 5 Web Awards in publishing design 

• 2.5 billion unique visitors served 

• 5 Years in design management